Australia is often dubbed the gambling capital of the world
“It’s an Australian culture thing. Previously this may have been an old person’s problem but it’s not anymore”
“Regular gambling…it’s a social thing these days. It goes hand in hand with drinking, especially with young males coming out of the 18-21 age range. We’d go down to the club for a night out…we’d gamble, have a feed, a drink..it all goes hand in hand. ‘Where are we going tonight?’ ‘We’ll go down to the club’…”
If anything, gambling is growing in Australia
Gambling taxes are one of the single largest sources of income for the state and territory governments in Australia. It’s estimated that in 2014-15 the government received almost A$5.9 billion from gambling [in taxes]. This is over 10% of total tax revenue for some of the states.
In 2015-16, Australians lost almost $24 billion to gambling. Half of these losses are on poker machines. However, sports betting is rapidly growing and it is estimated that for 80,000 to 160,000 Australians, gambling leads to financial, family and psychological problems, and sometimes crime and suicide.
Many aspects of Australian culture make gambling seem like a normal part of life. For example, The Melbourne Cup is the ‘race that stops the nation’ and advertisements for gambling are common at sporting venues, on television and on many sports-related applications for mobile devices. Federal elections and other events also garner interest among betters. Gambling is rapidly becoming part of how we define ourselves as consumers.
Australia has the most number of poker machines per person of any country in the world (excluding gambling destinations dominated by the casino industry like Macau and Monaco), with one machine for every 114 people.
The ACT has 4,549 poker machines.
It is estimated Australians lose a total of $12 billion a year on pokies. Approximately 75-80% of gambling-related problems are associated with pokies. And those with gambling problems are believed to contribute 40% of the total money lost on poker machines. Research suggests, people who live in poorer areas tend to live closer to poker machine venues and are more likely to experience gambling problems.
The rapid growth of sports betting in Australia
Sports gambling is rapidly growing in Australia. There was a 30% increase in money lost on sports betting during 2014-2015, compared to the previous year. It is thought the surge in growth in recent years is due to large-scale marketing and advertising campaigns by online bookies, and the increased usage of smartphones, especially among young people. It is argued that sports betting is predicted to continue to rapidly grow, unless more advertising and regulation is introduced.
“I did do online sports betting for a while, and I did that because I could do it while I was at work. I nipped that in the bud real quick..I didn’t let that one get legs. It was just way too easy. They give you $100 credit and stuff like that. You can transfer from your personal account to your Sportsbet account just like that.”